Hello! My name is Mike McLeland. I’m the owner of and principle web designer at DFW Web Design, a dba of North Texas Web Design. DFW Web Design specializes in eCommerce websites.
eCommerce website designs are very different from other website designs. They have only one objective – to get someone to make an online purchase. DFW Web Design takes into consideration a number of design principles when building an eCommerce website.
While eCommerce websites are different than non-eCommerce websites, they still require simple and intuitive navigation? They also need to take into consideration things like good color combinations, page width while creating a high degree of Google TRUST. Lastly, and most importantly, they need to also compel visitors to stay on the website and browse your products.
Listed below are some critical elements DFW Web Design generally considers when building any eCommerce website.
- An eCommerce website should provide visitors with a pleasant experience during online shopping.
- An eCommerce website should be easy to use and provide easy to understand product information.
- An eCommerce website should provide sufficient information about who owns the website and why they can be trusted.
- An eCommerce website should provide shoppers a clear sense of trust and security when processing online credit card or PayPal payments
These principles are not new – but they’re more important than ever. A good eCommerce website will lead the shopper to the correct page in one or two clicks at the most.
An effective eCommerce website is also all about the layout. One important aspect is where the shopper’s eyes go to first. Most web research indicates the upper left portion of the web page is the most important, followed by the top/middle portion of the page. By understanding how people look at a web page, your website effectively draws the shopper to the most important part of the web page. An experienced web designer, like DFW Web Design, knows how to create an effective eCommerce design following these simple principles.
Lastly, most eCommerce websites have some sort of “store”. At DFW Web Design, we typically use one of three “3rd party” shopping cart applications. The shopping cart applications are licensed for use on a specific website for the life of the site. There are no monthly or annual charges associated with using “third party” shopping carts, which over a long period of time can save the website owner lots of money.
If you’re looking to launch a new eCommerce website, or if your old eCommerce website is outdated and in need of a “new coat of paint”, please consider DFW Web Design.